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Your monthly SEO report arrives, and everything looks positive. Traffic is up, impressions have reached a new high, the website ranks for hundreds of additional keywords and there are green
Most competitor research looks at keywords, backlinks, site structure. All useful. None of it tells you why a customer picked one business over another that ranks just as well. Reviews
Search “how to rank for near me keywords” and you will find the same advice repeated everywhere: add your city to the title tag, get reviews, claim citations, optimise your
Most articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that
Which Should You Invest In First? There’s a version of this question I hear regularly from professional services firms. It usually sounds like this: “We’ve got a limited budget. Should
Most professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not even the wrong keywords.
Hiring an SEO agency should make your marketing clearer, not more confusing. But for many professional services firms, the proposal process feels like the opposite: technical audits, keyword maps, content
I’ve been doing SEO in London long enough to know that most “local SEO guides” written about this city are written by people who have never had to explain to
Checking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises search results based on
Most content marketing advice sounds roughly the same. Publish consistently. Use keywords. Add internal links. It is not wrong. It is just incomplete. This is where a lot of content
What Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client asked me to look
If you’ve Googled “how much does SEO cost” and found yourself staring at price ranges so wide they’re basically useless- you’re not imagining it. “It depends” is the most honest
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