AI Optimisation
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Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Read More »: Is Hiring an SEO Consultant Worth It? An Honest Guide for UK BusinessesMost articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer…
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Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEO
Read More »: Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEOMost professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not even the wrong keywords. They simply started working on…
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How to Choose an SEO Agency: A Buyer’s Guide for Professional Services Firms
Read More »: How to Choose an SEO Agency: A Buyer’s Guide for Professional Services FirmsHiring an SEO agency should make your marketing clearer, not more confusing. But for many professional services firms, the proposal process feels like the opposite: technical audits, keyword maps, content plans, backlinks, AI search, monthly…
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How to Check Keyword Rankings Properly
Read More »: How to Check Keyword Rankings ProperlyChecking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises search results based on where you are, what device…
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What happens when a client Googles you and asks ChatGPT instead
Read More »: What happens when a client Googles you and asks ChatGPT insteadWhat Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client asked me to look at why their enquiry rate…
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What Prospects Find When They Ask AI About Your Firm
Read More »: What Prospects Find When They Ask AI About Your FirmYou’ve just been referred by a happy client. The prospect at the other end has heard good things. Before they pick up the phone, they open ChatGPT and type your firm’s name. What comes back?…
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SEO for Small Business in 2026: Is It Still Worth It?
Read More »: SEO for Small Business in 2026: Is It Still Worth It?Every week I speak to small business owners who are worried that SEO is dying. They’ve seen the headlines. They’ve noticed their traffic changing. And they’re wondering whether to keep investing or quietly let it…
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The Search Behaviour Shift: How AI Is Redefining Visibility for Small Businesses
Read More »: The Search Behaviour Shift: How AI Is Redefining Visibility for Small BusinessesThe question keeping small business owners awake isn’t whether AI will change search-it already has. The real question is: when your potential customers fundamentally change how they find businesses like yours, how do you ensure…