Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Most articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer is a more specific answer. I work with professional services and B2B firms in the UK- compliance companies, law-adjacent businesses, […]
Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEO
Most professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not even the wrong keywords. They simply started working on the wrong things, in the wrong order, before anyone had taken the time to understand what their site actually needed. […]
How to Choose an SEO Agency: A Buyer’s Guide for Professional Services Firms
Hiring an SEO agency should make your marketing clearer, not more confusing. But for many professional services firms, the proposal process feels like the opposite: technical audits, keyword maps, content plans, backlinks, AI search, monthly reports- all presented as if they obviously connect to new client enquiries. This guide is here to help you judge […]
How to Check Keyword Rankings Properly
Checking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises search results based on where you are, what device you’re on, and which sites you’ve visited before. So when your own website appears on page one, it might just […]
What happens when a client Googles you and asks ChatGPT instead
What Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client asked me to look at why their enquiry rate had flatlined despite solid Google rankings. Traffic looked fine. Rankings were fine. But something had changed in how people were […]
What Prospects Find When They Ask AI About Your Firm
You’ve just been referred by a happy client. The prospect at the other end has heard good things. Before they pick up the phone, they open ChatGPT and type your firm’s name. What comes back? Most professional services firms have no idea. And unlike a bad Google review- which you’d at least be able to […]
SEO for Small Business in 2026: Is It Still Worth It?
Every week I speak to small business owners who are worried that SEO is dying. They’ve seen the headlines. They’ve noticed their traffic changing. And they’re wondering whether to keep investing or quietly let it go. Here’s the bit nobody tells you: SEO isn’t dead. But if you’re still doing exactly what worked in 2022, […]
The Search Behaviour Shift: How AI Is Redefining Visibility for Small Businesses
The question keeping small business owners awake isn’t whether AI will change search-it already has. The real question is: when your potential customers fundamentally change how they find businesses like yours, how do you ensure they still find you? We’re witnessing the most significant shift in search behaviour since Google became a verb. But unlike […]