Real Clients.
Real Numbers.
129% More Top-3 Rankings for a UK Carbon & Energy Brokerage
A UK-based renewable energy brokerage needed to dominate search for high-value carbon trading and energy certificate keywords. The market was dominated by large institutional players, evolving fast with new certificate types, and AI-powered search was reshaping how B2B buyers found brokers — a traditional SEO approach wasn’t enough.
Top 3 Rankings
Organic traffic
Organic phone clicks
AI search rankings
Strategy
Mapped keyword architecture to the buyer journey
Researched and clustered carbon trading and energy certificate keywords across the full buyer journey — identifying gaps where competitors weren't showing up and maximising ranking potential per page.
Built content authority across core services
Developed expert-level content around carbon credits, REGOs, biomethane and biogas — building topical authority and capturing long-tail buyer intent in a fast-evolving niche.
Optimised for AI-powered search visibility
Structured content and entity relationships to secure visibility in AI-generated results — positioning the client for the next generation of how B2B buyers discover brokers.
How SEO Research Becomes the Intelligence Layer for an Entire Marketing Team
Turning quarterly SEO analysis into coordinated action across content, sales, PPC and email — for a UK B2B compliance company
FY27 content themes analysed
Teams whose Q plans were shaped
AI engine queries pre-loaded
Content assets prioritised
Strategy
Mapped regulatory search intent to team action
Researched and clustered compliance and enforcement queries across five FY27 themes — identifying where confusion was highest and where competitors were absent from the search results.
Built content authority across compliance niches
Developed scored content briefs around HFSS, AI marketing compliance, influencer liability and data privacy — prioritised by search demand, evergreen potential and sales utility.
Optimised for AI-powered search visibility
Structured content and FAQ frameworks to earn citations across ChatGPT, Perplexity, Google AI and Gemini — with 14 pre-loaded queries tracked monthly against competitors.
A specialist B2B compliance firm had no organic visibility for any commercial keyword. Here’s how we built their search authority from scratch — and made them the most visible brand in their sector.
Promotional Compliance Growth
Conversions
Organic traffic
In Google
Page 1 keywords
Strategy
Cleared the technical foundations
Corrected the sitemap, reconfigured robots.txt, resolved 404s with 301 redirects, fixed broken image links, and ran a Core Web Vitals audit. Established proper Search Console and GA4 baselines so every improvement could be measured against a clean starting point.
Mapped keywords to the full buying journey
Researched and mapped primary and secondary keywords across 13 priority pages — homepage, five service pages, four sector pages, and supporting pages. Identified that the client was only visible at the "compliance and risk" stage. The bigger opportunity was capturing earlier intent from marketers searching for promotion mechanics and execution support.
Built a pain-point content engine
Developed a 12-month editorial calendar with 24 articles, each mapped to funnel stage, seasonal trends, and keyword clusters. Produced and optimised blog posts and case studies, including a flagship piece for a major Cadbury campaign. Every article was tied to a clear CTA and accompanied by a distribution plan.
Local SEO for Dental Clinic in Amersham
A small orthodontic dental practice in Amersham wanted to stand out in a highly competitive area. Competing clinics across Buckinghamshire had strong visibility, while this practice was struggling to appear for important local searches like orthodontist in Amersham and palatal expansion.
Organic Traffic
Ranking search terms
In Google
New patients per month
Strategy
Mapped bespoke keywords
Identified high-intent search terms patients were actually using, including “invisible braces Amersham” and “orthodontist Buckinghamshire.
Strengthened technical SEO
Optimised site speed, mobile usability, and local business schema to improve visibility across Google.
Enhanced content & trust signals
Built location-specific service pages, improved patient testimonials, and structured FAQs to answer common queries.
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