AI Search Optimisation
AI Search Audit
Find out how AI search engines see your business — and what’s stopping them from recommending you.
Rated 5 out of 5
“Instead of a long technical report, we got a clear plan with impact and effort levels. It made it easy to get buy-in internally and move fast.”
Alexander Yonov
60%
of AI-generated answers cite only 3–5 sources
40%
avg drop in click-through for queries answered by AI Overviews
1
audit to identify every gap in your AI visibility
What an AI Search Audit actually tells you
AI search engines — ChatGPT, Perplexity, Google’s AI Overview, Gemini — don’t rank websites the way Google does. They pull from sources they trust, synthesise answers, and either cite you or they don’t.
An AI Search Audit maps exactly where you stand: which queries mention your business, which cite your competitors instead, and what structural or content gaps are causing you to be overlooked. It’s the starting point for any serious GEO strategy.
What Our Clients Say
Real Experiences from Our Happy Clients
Get clarity that drives action
Why run an AI Search Audit now?
AIO is the practical side of “AI search”. It means adjusting your content and site signals so Google’s AI (and other AI-driven search experiences) can understand what you do, trust what you’re saying, and cite you when the query matches.
It’s not gimmicks or prompt spam. It’s making your site the clearest, most credible answer available.
01
AI search is already changing how your buyers find you
AI Overviews, Perplexity, and ChatGPT are answering commercial queries directly. If you’re not cited, you’re invisible — regardless of your Google rankings.
02
Your competitors may already be optimising for it
Early movers in GEO are building brand authority in AI responses right now. The audit shows you exactly where the gap is and how fast you need to move.
03
Rankings and AI visibility don’t always correlate
A page can rank on page one and still never appear in an AI-generated answer. This audit separates the two so you know what’s actually driving enquiries.
From insight to action
What the AI Search Audit covers:
Not every keyword is an AIO opportunity. We map the queries already producing AI Overviews in your niche, spot the gaps your competitors aren’t answering well, and create a prioritised list you can act on- fast.
AI Visibility Snapshot
We test your brand and key service queries across ChatGPT, Perplexity, Google AI Overviews, and Gemini. We document where you appear, where competitors appear instead, and where no one does.
Content & Structure Analysis
We review whether your existing pages give AI engines the clear, structured signals they need — definitions, FAQs, entity clarity, schema, and topical authority.
Brand Signal & Citation Audit
We assess how your brand appears across third-party sources — directories, press, reviews, industry sites — that AI engines use to validate and source answers.
Gap Report & Priority Recommendations
You receive a clear, prioritised report with specific fixes: what to create, what to restructure, and what quick wins will move you fastest into AI-generated answers.
Start Your AI Search Audit Today
Get Clarity from an SEO Audit
Not sure how visible you are in AI search? We’ll show you exactly where you stand and what needs to change — with a practical roadmap you can act on immediately.
Frequently Asked Questions
Got questions? We’re here to help!
Which AI platforms do you audit?
We cover Google AI Overviews, ChatGPT (including browse/search mode), Perplexity, and Gemini as standard. These represent the platforms where most commercial search behaviour is shifting. Additional platforms can be added on request.
How is an AI Search Audit different from a standard SEO audit?
A traditional SEO audit focuses on technical health, rankings, and on-page optimisation for Google’s algorithm. An AI Search Audit specifically examines how AI engines perceive, trust, and cite your brand — which involves different signals: content structure, entity clarity, third-party authority, and how well your answers match the queries AI is synthesising responses for.
Do I need to already be doing GEO to benefit from the audit?
No — the audit is specifically designed as a starting point. It tells you your current baseline, where the gaps are, and what actions will have the most impact. Many clients use it to decide whether to invest in ongoing GEO work.
How long does the audit take?
Typically 5–7 working days from briefing to delivery. You receive a written report plus a walkthrough call to go through the findings and prioritise next steps.
What happens after the audit?
The report stands alone — you can take it and act on it yourself, share it with your team, or use it as the brief for ongoing GEO work with us. There’s no obligation to continue, though most clients do.
Still have questions?
If you have more questions, don’t hesitate to ask! We’re here to provide clarity and support as you navigate your SEO journey. Your success is our priority, and we’re excited to partner with you.
-
What happens when a client Googles you and asks ChatGPT instead
Read More »: What happens when a client Googles you and asks ChatGPT insteadWhat Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client asked me to look at why their enquiry rate…
-
Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Read More »: Is Hiring an SEO Consultant Worth It? An Honest Guide for UK BusinessesMost articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer…
-
What Prospects Find When They Ask AI About Your Firm
Read More »: What Prospects Find When They Ask AI About Your FirmYou’ve just been referred by a happy client. The prospect at the other end has heard good things. Before they pick up the phone, they open ChatGPT and type your firm’s name. What comes back?…