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B2B SEO

Freelance B2B SEO Consultant

B2B buyers do not buy on impulse. They research, compare, involve other people, and take weeks or months to decide. If your website is not visible during that research, the shortlist gets made without you.

I’m Alina, an independent B2B SEO consultant based in London. I work with professional services and B2B firms that want senior SEO work without agency overheads. You work directly with me. No account managers, no juniors learning on your budget.

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How I approach B2B SEO

I build search visibility that matches how your buyers actually research. From the first problem-aware search to the moment someone fills in your contact form.

01

Full-funnel keyword strategy

I map search demand across the whole buyer journey, from “what is [problem]” to “best [solution] for [industry]”. Then I prioritise the terms most likely to bring qualified pipeline, not just traffic. In B2B, ranking for the right 500 searches beats ranking for the wrong 50,000.

Outcome: content that reaches buyers at every stage, not only when they are ready to convert.

02

Content that earns credibility

B2B buyers need proof before they pick up the phone. I create content that answers the questions they are actually asking: comparisons, guides, use cases, and evidence. Written to be read by a decision-maker, not to fill a content calendar.

Outcome: buyers who arrive at your contact page already convinced.

03

AI search visibility (GEO)

Your buyers increasingly shortlist vendors through ChatGPT, Perplexity and Gemini, not just Google. I optimise your content and entity signals so your brand appears in those AI answers. I have been doing this work since before it had a name, and I track it for every client.

Outcome: presence wherever your buyers research, in traditional and AI-powered search.

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Ready to elevate your online presence? Reach out to us for tailored SEO strategies that can really make a difference. Whether you’re a small business or a startup looking to grow, we’re here to help you succeed every step of the way!

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From discovery to measurable impact

What’s included

My approach revolves around understanding your unique needs and crafting tailored strategies that drive results.

Keyword research mapped to your sales funnel and ICP

Content gap analysis against key competitors

Technical SEO audit and prioritised recommendations

Content strategy and production (or editorial support)

GEO and AI search optimisation

Internal linking and topic cluster structure

Monthly reporting tied to pipeline metrics, not just rankings

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Rated 5 out of 5

“When I decided to open my dental practice, I knew I needed support with setting up my website and planning for future marketing and SEO. I found Alina through mutual contacts, and she has been nothing short of amazing. She is attentive, hardworking, easy to communicate with, and extremely knowledgeable. She helped me save money during the website setup and planning process, and has been instrumental in the design, layout, and rollout of my dental practice website. I’m extremely happy with the service I received and would highly recommend her to anyone looking for professional and reliable support.”

Charlotte Benson

TFC Dental

Why a freelancer instead of an agency?

Agencies charge £2,000+ monthly minimums, and the work is often done by whoever is available. With a freelancer, the person you speak to on the discovery call is the person doing the work a year later.

I worked agency-side before going independent, so I know both models from the inside. Some businesses genuinely need an agency. If you need ten deliverables a week across five channels, that is not me. If you need one experienced person who knows your business properly and is accountable for results, that is exactly me.

Frequently Asked Questions

Got questions? I’m here to help!

Why hire a freelance B2B SEO consultant instead of an agency?

Direct access, lower overheads, and consistency. You get senior work without paying for office space and account management layers. The trade-off is capacity: I take on a limited number of clients so each one gets proper attention.

Is B2B SEO slower to show results than B2C?

Often, yes. Buying cycles are longer and search volumes are lower. But B2B conversions are worth far more, so reaching the right 500 people matters more than ranking for high-volume terms that bring the wrong audience.

Do you work with niche products or services?

Yes, and niche B2B is where SEO works hardest. When volumes are low but intent is high, well-targeted content can own a category without a big budget.

What about AI search? Do B2B buyers use it?

Increasingly, yes. Procurement teams and senior decision-makers use ChatGPT, Perplexity and Gemini to shortlist vendors. I build GEO into all B2B work as standard, and I track AI visibility monthly so you can see it moving.

Can you help with content, or just strategy?

Both. I can lead on strategy and support your team’s execution, or handle content end to end.

How do you measure success?

Rankings and traffic, but connected to the numbers that matter: leads, form fills, and pipeline. If a report needs a translator, it is a bad report.

Still have questions?

If you have more questions, don’t hesitate to ask! I’m here to provide clarity and support as you navigate your SEO journey. Your success is my priority, and I’m excited to partner with you.

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