Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Most articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer is a more specific answer. I work with professional services and B2B firms in the UK- compliance companies, law-adjacent businesses, […]
Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEO
Most professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not even the wrong keywords. They simply started working on the wrong things, in the wrong order, before anyone had taken the time to understand what their site actually needed. […]
How to Check Keyword Rankings Properly
Checking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises search results based on where you are, what device you’re on, and which sites you’ve visited before. So when your own website appears on page one, it might just […]
SEO Content Strategy: What Works, What Wastes Time, and Why It Matters
Most content marketing advice sounds roughly the same. Publish consistently. Use keywords. Add internal links. It is not wrong. It is just incomplete. This is where a lot of content programmes go wrong. The business keeps publishing, the blog keeps growing, but nothing meaningful changes: no better leads, no stronger rankings, and no clearer journey […]