Content strategy
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Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Read More »: Is Hiring an SEO Consultant Worth It? An Honest Guide for UK BusinessesMost articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer…
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Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEO
Read More »: Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEOMost professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not even the wrong keywords. They simply started working on…
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How to Check Keyword Rankings Properly
Read More »: How to Check Keyword Rankings ProperlyChecking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises search results based on where you are, what device…
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SEO Content Strategy: What Works, What Wastes Time, and Why It Matters
Read More »: SEO Content Strategy: What Works, What Wastes Time, and Why It MattersMost content marketing advice sounds roughly the same. Publish consistently. Use keywords. Add internal links. It is not wrong. It is just incomplete. This is where a lot of content programmes go wrong. The business…