Generative Engine Optimisation
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Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Read More »: Is Hiring an SEO Consultant Worth It? An Honest Guide for UK BusinessesMost articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer…
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What happens when a client Googles you and asks ChatGPT instead
Read More »: What happens when a client Googles you and asks ChatGPT insteadWhat Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client asked me to look at why their enquiry rate…
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What Prospects Find When They Ask AI About Your Firm
Read More »: What Prospects Find When They Ask AI About Your FirmYou’ve just been referred by a happy client. The prospect at the other end has heard good things. Before they pick up the phone, they open ChatGPT and type your firm’s name. What comes back?…
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SEO for Small Business in 2026: Is It Still Worth It?
Read More »: SEO for Small Business in 2026: Is It Still Worth It?Every week I speak to small business owners who are worried that SEO is dying. They’ve seen the headlines. They’ve noticed their traffic changing. And they’re wondering whether to keep investing or quietly let it…
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How to Do Generative Engine Optimisation (GEO) in 2026
Read More »: How to Do Generative Engine Optimisation (GEO) in 2026A practical, reputation-first guide for private clinics and professional services firms who want better enquiries from AI search — not just “mentions”. In 2026, many patients and clients are using Google’s AI Overviews, Gemini, Copilot…