Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Most articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer is a more specific answer. I work with professional services and B2B firms in the UK- compliance companies, law-adjacent businesses, […]
What happens when a client Googles you and asks ChatGPT instead
What Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client asked me to look at why their enquiry rate had flatlined despite solid Google rankings. Traffic looked fine. Rankings were fine. But something had changed in how people were […]
What Prospects Find When They Ask AI About Your Firm
You’ve just been referred by a happy client. The prospect at the other end has heard good things. Before they pick up the phone, they open ChatGPT and type your firm’s name. What comes back? Most professional services firms have no idea. And unlike a bad Google review- which you’d at least be able to […]
SEO for Small Business in 2026: Is It Still Worth It?
Every week I speak to small business owners who are worried that SEO is dying. They’ve seen the headlines. They’ve noticed their traffic changing. And they’re wondering whether to keep investing or quietly let it go. Here’s the bit nobody tells you: SEO isn’t dead. But if you’re still doing exactly what worked in 2022, […]
How to Do Generative Engine Optimisation (GEO) in 2026
A practical, reputation-first guide for private clinics and professional services firms who want better enquiries from AI search — not just “mentions”. In 2026, many patients and clients are using Google’s AI Overviews, Gemini, Copilot and ChatGPT to shortlist providers before they click a website. That changes what “visibility” means. It’s no longer only about […]