How to Rank for “Near Me” Keywords
Search “how to rank for near me keywords” and you will find the same advice repeated everywhere: add your city to the title tag, get reviews, claim citations, optimise your Google Business Profile. None of that is wrong. But it misses the bigger point. “Near me” is not a normal keyword. Google is not simply […]
Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Most articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer is a more specific answer. I work with professional services and B2B firms in the UK- compliance companies, law-adjacent businesses, […]
How to Choose an SEO Agency: A Buyer’s Guide for Professional Services Firms
Hiring an SEO agency should make your marketing clearer, not more confusing. But for many professional services firms, the proposal process feels like the opposite: technical audits, keyword maps, content plans, backlinks, AI search, monthly reports- all presented as if they obviously connect to new client enquiries. This guide is here to help you judge […]
Local SEO Tips for London Businesses in 2026
I’ve been doing SEO in London long enough to know that most “local SEO guides” written about this city are written by people who have never had to explain to a Mayfair law firm why they’re not showing up on Google Maps- or convinced a Canary Wharf consultancy that their GBP category matters more than […]
What Prospects Find When They Ask AI About Your Firm
You’ve just been referred by a happy client. The prospect at the other end has heard good things. Before they pick up the phone, they open ChatGPT and type your firm’s name. What comes back? Most professional services firms have no idea. And unlike a bad Google review- which you’d at least be able to […]
How to Do a Local SEO Audit (Without an Agency or a Marketing Degree)
Most small business owners who contact us have never done a proper local SEO audit. Some have been paying an agency for months. Some have been doing bits of SEO themselves based on things they’ve read. And nearly all of them have the same gaps: an incomplete Google Business Profile, reviews that dried up two […]
How to Get Customers to Leave Reviews
Most small businesses have a reviews problem, and it’s not the one they think it is. They assume people don’t leave reviews because they’re lazy, or because they only bother when they’re angry. That’s not really it. People don’t leave reviews because nobody asked them to. That’s it. That’s almost always the whole explanation. I’ve […]
What Is Local SEO and Why Does It Matter for Small Businesses?
Most explanations of local SEO tell you the same three things: it’s about relevance, distance, and prominence, and Google uses those three factors to decide who shows up when someone searches nearby. That’s true. It’s also not very useful on its own, because it doesn’t tell you what any of that looks like for an […]
SEO for Small Business in 2026: Is It Still Worth It?
Every week I speak to small business owners who are worried that SEO is dying. They’ve seen the headlines. They’ve noticed their traffic changing. And they’re wondering whether to keep investing or quietly let it go. Here’s the bit nobody tells you: SEO isn’t dead. But if you’re still doing exactly what worked in 2022, […]
Google Business Profile Optimisation: A Complete Guide for UK Businesses
You’re paying for a website, maybe even running ads, and yet the business down the road- the one with the worse service and the uglier website- keeps showing up above you in Google Maps. Infuriating, isn’t it? Nine times out of ten, when a client comes to me with this exact frustration, the answer is […]