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Entity
What Is Entity SEO? Why Brand Clarity Matters for Google and AI
A lot of SEO still starts with keywords, and rightly so. They tell us what people are searching for, how they describe a problem and what…
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SEO
Your SEO Report Looks Good, but Where Are the B2B Leads?
Your monthly SEO report arrives, and everything looks positive. Traffic is up, impressions have reached a new high, the website ranks for hundreds of additional keywords…
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SEO
What Your Competitors’ Bad Reviews Can Teach You About Your Website
Most competitor research looks at keywords, backlinks, site structure. All useful. None of it tells you why a customer picked one business over another that ranks…
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Local SEO
How to Rank for “Near Me” Keywords
Search “how to rank for near me keywords” and you will find the same advice repeated everywhere: add your city to the title tag, get reviews,…
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SEOAI OptimisationContent strategy
Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Most articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so…
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SEO
SEO vs PPC for B2B:
Which Should You Invest In First? There’s a version of this question I hear regularly from professional services firms. It usually sounds like this: “We’ve got…
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SEOAI OptimisationContent strategy
Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEO
Most professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not…
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SEOAI OptimisationLocal SEO
How to Choose an SEO Agency: A Buyer’s Guide for Professional Services Firms
Hiring an SEO agency should make your marketing clearer, not more confusing. But for many professional services firms, the proposal process feels like the opposite: technical…
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Local SEOSEO
Local SEO Tips for London Businesses in 2026
I’ve been doing SEO in London long enough to know that most “local SEO guides” written about this city are written by people who have never…
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SEOAI OptimisationContent strategy
How to Check Keyword Rankings Properly
Checking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises…
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Content strategy
SEO Content Strategy: What Works, What Wastes Time, and Why It Matters
Most content marketing advice sounds roughly the same. Publish consistently. Use keywords. Add internal links. It is not wrong. It is just incomplete. This is where…
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AI OptimisationGenerative Engine Optimisation
What happens when a client Googles you and asks ChatGPT instead
What Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client…
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