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What Is Entity SEO? Why Brand Clarity Matters for Google and AI
Read More »: What Is Entity SEO? Why Brand Clarity Matters for Google and AIA lot of SEO still starts with keywords, and rightly so. They tell us what people are searching for, how they describe a problem and what kind of page they expect to find. But now…
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Your SEO Report Looks Good, but Where Are the B2B Leads?
Read More »: Your SEO Report Looks Good, but Where Are the B2B Leads?Your monthly SEO report arrives, and everything looks positive. Traffic is up, impressions have reached a new high, the website ranks for hundreds of additional keywords and there are green arrows everywhere. According to the…
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What Your Competitors’ Bad Reviews Can Teach You About Your Website
Read More »: What Your Competitors’ Bad Reviews Can Teach You About Your WebsiteMost competitor research looks at keywords, backlinks, site structure. All useful. None of it tells you why a customer picked one business over another that ranks just as well. Reviews do that. The written ones,…
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How to Rank for “Near Me” Keywords
Read More »: How to Rank for “Near Me” KeywordsSearch “how to rank for near me keywords” and you will find the same advice repeated everywhere: add your city to the title tag, get reviews, claim citations, optimise your Google Business Profile. None of…
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Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Read More »: Is Hiring an SEO Consultant Worth It? An Honest Guide for UK BusinessesMost articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer…
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SEO vs PPC for B2B:
Read More »: SEO vs PPC for B2B:Which Should You Invest In First? There’s a version of this question I hear regularly from professional services firms. It usually sounds like this: “We’ve got a limited budget. Should we run Google Ads or…
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Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEO
Read More »: Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEOMost professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not even the wrong keywords. They simply started working on…
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How to Choose an SEO Agency: A Buyer’s Guide for Professional Services Firms
Read More »: How to Choose an SEO Agency: A Buyer’s Guide for Professional Services FirmsHiring an SEO agency should make your marketing clearer, not more confusing. But for many professional services firms, the proposal process feels like the opposite: technical audits, keyword maps, content plans, backlinks, AI search, monthly…
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Local SEO Tips for London Businesses in 2026
Read More »: Local SEO Tips for London Businesses in 2026I’ve been doing SEO in London long enough to know that most “local SEO guides” written about this city are written by people who have never had to explain to a Mayfair law firm why…
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How to Check Keyword Rankings Properly
Read More »: How to Check Keyword Rankings ProperlyChecking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises search results based on where you are, what device…
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SEO Content Strategy: What Works, What Wastes Time, and Why It Matters
Read More »: SEO Content Strategy: What Works, What Wastes Time, and Why It MattersMost content marketing advice sounds roughly the same. Publish consistently. Use keywords. Add internal links. It is not wrong. It is just incomplete. This is where a lot of content programmes go wrong. The business…
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What happens when a client Googles you and asks ChatGPT instead
Read More »: What happens when a client Googles you and asks ChatGPT insteadWhat Does AI Say About Your Firm? Most Professional Services Businesses Have No Idea. I started noticing this properly about a year ago, when a client asked me to look at why their enquiry rate…
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