Technical SEO

Ideally, we’ll need access to Google Search Console and Google Analytics (GA4) so we can diagnose crawl/indexation issues and validate performance changes. If we’re implementing fixes, we’ll also need access to your CMS (e.g., WordPress/Webflow/Shopify) and, where relevant, your hosting/CDN (e.g., Cloudflare).
If you prefer, we can start with read-only access and upgrade permissions only when implementation begins.

You’ll receive a clear audit report plus a prioritised action plan. This includes:

• A list of issues and opportunities, grouped by theme (crawl/indexation, performance, templates, schema, etc.)
• Impact vs effort scoring, so it’s obvious what to do first
• Practical recommendations written for developers (or step-by-step guidance if you’re implementing in-house)
• Quick wins you can action immediately, alongside longer-term improvements
  If you have a dev team, we can also turn priorities into a ticket-style backlog.

Yes. Technical SEO removes friction that stops users from taking action. Faster load times, fewer layout shifts, better mobile usability, and cleaner navigation all help visitors stay longer, trust your site more, and complete key actions (enquiries, bookings, purchases).
So while technical SEO supports stronger rankings, it also improves user experience – and that often lifts conversion rate too.

We prioritise using an impact vs effort framework. Each recommendation is scored based on:

• Expected SEO and commercial impact (visibility, crawl/indexation, traffic quality, conversions)
• Implementation complexity (time, dependencies, risk)
• Scale (whether it affects a single page or entire templates/sitewide)

This gives you a clear “do this first” roadmap that focuses your time and dev budget on what will genuinely move the needle.

Some improvements show quickly — especially crawlability, indexation fixes, redirect clean-up, and obvious performance wins. In many cases, you’ll see early movement within a few weeks as Google recrawls and reprocesses changes. More competitive ranking gains typically take longer because they depend on crawl frequency, site authority, and how widespread the fixes are. The key is we track the right leading indicators (index coverage, crawl errors, CWV, organic landing page performance) so you can see progress before rankings fully settle.