Case Study
129% More Top-3 Rankings for a UK Carbon & Energy Brokerage
A renewable energy brokerage needed to dominate search for high-value carbon trading and energy certificate keywords — in one of the UK’s most competitive B2B niches.
Here’s how I did it.
Increase
Position
Across 7 Core Keywords
Growth
AI Visibility
In 90 days, we took a UK carbon trading and renewable energy brokerage from 7 keywords in the top 3 positions to 16 — a 129% increase. Six of their most valuable commercial keywords reached position 1.
Organic traffic grew 50% month-on-month. Across 14 keywords, the client now appears in AI-generated search results, giving them early-mover visibility as B2B buyers shift toward AI-powered discovery.
The Challenge
Breaking Through in a Niche, Competitive Market
The renewable energy and carbon trading industry is a high-stakes B2B space where visibility on page one directly translates into deal flow. Our client, a UK-based energy brokerage, needed to establish themselves as the go-to authority for carbon credits, renewable energy certificates, and emerging commodities like biomethane and biogas.
The keyword landscape was dominated by large institutional players, the market was evolving rapidly with new certificate types, and AI-powered search was reshaping how buyers discovered brokers.
A traditional SEO approach wasn’t enough — they needed a strategy built for where search is heading, not just where it’s been.
Strategy
Strategic SEO for a Changing Landscape
I built a targeted SEO strategy that balanced quick wins on high-intent keywords with long-term positioning for AI-driven search visibility.
Strengthened technical foundations
Comprehensive technical audit and optimisation to ensure the site met modern crawlability, speed, and structured data standards — creating the infrastructure for rankings to stick.
Built content authority across core services
Developed targeted, expert-level content around carbon trading, energy certificates, and emerging commodities — building topical authority and capturing long-tail buyer intent.
Mapped keyword architecture to buyer journey
Mapped the full buyer journey across carbon and energy keywords, identifying gaps where competitors weren't showing up and clustering terms to maximise ranking potential per page.
Optimised for AI search visibility
Structured content and entity relationships to ensure visibility in AI-powered search results — positioning the client for the next generation of how B2B buyers find brokers.
Results
Dominating the Search Results
By February 2026, the client held the #1 position for their most valuable commercial keywords.
Future-Proof Visibility
Beyond traditional search, 14 keywords now appear in AI-generated results — giving the client early-mover advantage as search behaviour shifts toward AI-powered platforms.
