SEO Migration Services

Redesigning, changing platform or moving domain? I protect your rankings, traffic and leads with redirect mapping, launch-day checks and post-launch monitoring.

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Trusted by growing businesses

What is an SEO migration?

An SEO migration is the work that protects your search visibility when your website changes — a redesign, a new platform, a new URL structure or a new domain.

Migrations are where SEO performance most often slips: redirects get missed, internal links break and Google receives mixed signals after launch. I plan every step, check the details before go-live and monitor closely afterwards — so your organic growth stays on track.

The earlier I’m involved, the easier it is — ideally before development starts.

Who it’s for

Firms redesigning or rebuilding their website

Businesses moving to a new platform or CMS

Brands changing domain, merging sites or restructuring URLs

SEO migration at a glance

Timeline

Planning 1–3 weeks · launch support 1–3 days · monitoring 2–6 weeks

Pricing

From £950 · one-off, quoted by site size

Best for

Redesigns, new platforms and domain changes

Involve me

Before development starts

Already launched and lost traffic? I can help with recovery too.

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What you get

Migration audit and risk review — top pages, backlinks and technical setup
A full old-to-new URL map with a 301 redirect plan
Canonicals, internal links and metadata aligned with the new site
Pre-launch QA on your staging site — crawlability, indexation, sitemaps, structured data and tracking
Launch-day redirect validation and crawl testing
Post-launch monitoring, with fast fixes

Deliverables

URL map and redirect plan
Pre-launch QA checklist and report
Launch-day checks
2–6 weeks of post-launch monitoring
Summary report of what changed and what was fixed

My migration process

How does an SEO website migration work?

Five clear steps, from the first risk review to a stable site after launch.

1

Audit & risk review

I assess your current performance, top pages, backlinks and technical setup to spot the risks before anything changes.

2

URL mapping & redirects

Every old URL is mapped to the most relevant new one, with 301 redirects, canonical rules and internal links aligned to preserve authority.

3

Pre-launch QA

On the staging site I check metadata, robots and noindex, sitemaps, hreflang where needed, structured data and tracking — before Google sees the new site.

4

Launch support

On go-live I validate redirects at scale, run crawl checks, confirm indexability and fix issues fast: loops, 404s, canonical conflicts and missing pages.

5

Post-launch monitoring

I watch Search Console, crawl errors and your key pages for 2–6 weeks, so issues are caught early and your visibility stays stable.

Services that pair well with a migration

What my clients say

★★★★★

“When I decided to open my dental practice, I knew I needed support with setting up my website and planning for future marketing and SEO… She helped me save money during the website setup and planning process, and has been instrumental in the design, layout, and rollout of my dental practice website.”

Charlotte Benson · Dental practice owner

Not sure where to start?

Most clients come to me at one of three moments.

Book a call →

01

Planning a redesign

A new design is on the way, and you want to keep the rankings you’ve built.

02

Moving platform or domain

New CMS, new domain or new URL structure — and a lot that could break.

03

Traffic dropped after launch

The new site is live, but rankings and enquiries have fallen.

Whichever applies, the starting point is the same: a free call where I look at your site and your plans first.

Frequently Asked Questions

Got questions? I’m here to help!

How much does an SEO migration cost?

SEO migrations start from £950 as a one-off project. The final price depends on the size of your site and the type of migration, and I’ll quote it upfront — before any work starts.

What’s on your SEO migration checklist?

Every migration covers:

Pre-migration audit and risk review
URL mapping and a 301 redirect plan
Staging site SEO QA (crawl and indexation, metadata, canonicals, internal links)
Launch-day checks
Post-launch monitoring (Search Console, crawl errors, performance)

When should I involve an SEO specialist in a migration?

Ideally before development starts. The earlier SEO is involved, the easier it is to keep good URL structures, protect high-value pages and avoid costly rework just before launch.

How do you create the URL mapping?

I crawl the current site and review your top landing pages, keyword-driving URLs, backlink targets and conversion pages. Then I map each old URL to the most relevant new one — or recommend keeping the URL where that makes sense.

Do you handle domain changes?

Yes. Domain migrations need extra care with redirects, canonical signals, Search Console setup, sitemaps and tracking. I manage the plan and the checks to help preserve your authority and traffic.

How long does an SEO migration take?

It depends on the size and complexity of your site. Planning usually takes 1–3 weeks, launch support 1–3 days around go-live, and post-launch monitoring 2–6 weeks.

Can you guarantee no traffic loss?

No one can honestly promise zero movement — some short-term fluctuation is normal while Google re-processes a site. Careful planning, QA and monitoring keep that dip small and short, and catch problems before they become lasting losses.

Can you help recover traffic after a bad migration?

Yes. I audit what changed (redirects, indexation, canonicals, internal linking, templates), find the main cause of the drop, and create a recovery plan focused on restoring your key URLs and signals.

Still have questions?

If something isn’t covered here, just ask — I’m happy to talk it through on a free call.

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