Your SEO Report Looks Good, but Where Are the B2B Leads?
Your monthly SEO report arrives, and everything looks positive. Traffic is up, impressions have reached a new high, the website ranks for hundreds of additional keywords and there are green arrows everywhere. According to the graph, the SEO is working. The problem is that the phone is not ringing any more than it was six […]
What Your Competitors’ Bad Reviews Can Teach You About Your Website
Most competitor research looks at keywords, backlinks, site structure. All useful. None of it tells you why a customer picked one business over another that ranks just as well. Reviews do that. The written ones, not the star rating. A 4.6 versus a 4.8 tells you almost nothing on its own. You don’t need a […]
How to Rank for “Near Me” Keywords
Search “how to rank for near me keywords” and you will find the same advice repeated everywhere: add your city to the title tag, get reviews, claim citations, optimise your Google Business Profile. None of that is wrong. But it misses the bigger point. “Near me” is not a normal keyword. Google is not simply […]
Is Hiring an SEO Consultant Worth It? An Honest Guide for UK Businesses
Most articles that answer this question are written by SEO consultants trying to win your business. I’m an SEO consultant trying to win your business, so I should acknowledge that upfront. What I can offer is a more specific answer. I work with professional services and B2B firms in the UK- compliance companies, law-adjacent businesses, […]
SEO vs PPC for B2B:
Which Should You Invest In First? There’s a version of this question I hear regularly from professional services firms. It usually sounds like this: “We’ve got a limited budget. Should we run Google Ads or focus on SEO?” For most B2B professional services companies- law firms, finance consultancies, property businesses, specialist advisers- the answer to […]
Why Your B2B Firm Needs an SEO Roadmap Before Spending More on SEO
Most professional services firms that come to me with a disappointing SEO history share one thing in common. Not a bad agency. Not a penalty. Not even the wrong keywords. They simply started working on the wrong things, in the wrong order, before anyone had taken the time to understand what their site actually needed. […]
How to Choose an SEO Agency: A Buyer’s Guide for Professional Services Firms
Hiring an SEO agency should make your marketing clearer, not more confusing. But for many professional services firms, the proposal process feels like the opposite: technical audits, keyword maps, content plans, backlinks, AI search, monthly reports- all presented as if they obviously connect to new client enquiries. This guide is here to help you judge […]
Local SEO Tips for London Businesses in 2026
I’ve been doing SEO in London long enough to know that most “local SEO guides” written about this city are written by people who have never had to explain to a Mayfair law firm why they’re not showing up on Google Maps- or convinced a Canary Wharf consultancy that their GBP category matters more than […]
How to Check Keyword Rankings Properly
Checking your Google ranking by Googling yourself is a bit like asking your mum if you’re talented- technically an answer, but not exactly objective. Google personalises search results based on where you are, what device you’re on, and which sites you’ve visited before. So when your own website appears on page one, it might just […]
SEO Content Strategy: What Works, What Wastes Time, and Why It Matters
Most content marketing advice sounds roughly the same. Publish consistently. Use keywords. Add internal links. It is not wrong. It is just incomplete. This is where a lot of content programmes go wrong. The business keeps publishing, the blog keeps growing, but nothing meaningful changes: no better leads, no stronger rankings, and no clearer journey […]